The Cakes And Pastry Segment Of Jollibee

Jollibee Foods Corporation is one of the biggest corporation in the Philippines, in terms of the food service industry. This is because of the company's dedication to further provide services for Filipinos not only in the Philippines, but also across the world. One of the best features of the company is its passion to grasp every market in the food service industry. This is done through acquiring other fast-food restaurants. Some of the company's most notable acquisition include Chowking and Greenwich Pizza.

Aside from Chowking and Greenwich Pizza, Jollibee Foods Corporation have also turned their eyes on other market, particularly in a cake and pastry segment. To further improve their service in across the country, Jollibee Foods Corporation have also acquire a cake and pastry segment of the food-service industry. This acquisition include the Red Ribbon Bakery and Délifrance.

Red Ribbon Bakery
Red Ribbon Bakeshop is a popular fast-food chain and bakery in the Philippines and the United States, offering a wide range of cakes and pastries. The chain began in the Philippines in 1979 in Quezon City along Timog Avenue and started franchising in 1999. In 1984, they opened their first US branch in West Covina, California. Red Ribbon Bakery was acquired in October of 2005.

With its acquisition in October 2005 by Jollibee Foods Corporation, Red Ribbon Bakery entered a new phase in its company history. The company will soon become the biggest and fastest-growing bakeshop in the Philippines. Its mission is to bring the joy of eating to everyone through its great-tasting food and superior quality. Red Ribbon has also grown to over 200 outlets all over the country and 24 stores in the US with locations in California, Las Vegas, Arizona and New Jersey.

Délifrance
Délifrance is a bakery company that serves "French style" bakery products in over 50 countries on five continents. It has been in operation for more than 25 years. The Délifrance brand name attempts to recreate French taste worldwide. Délifrance offers catering professionals several "French style" quick service concepts. In 2006, the company acquired the franchise of Délifrance. This further expanded its penetration in the food service industry, particularly in the French cafe-bakery, a growing segment of the Philippine food market.