The Global Tea Brand

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Unilever being a multi-national corporation, have led Lipton tea to its success today, in all cultures and in almost all countries. Over the course of a century, Lipton has become a dominant tea brand in many markets. The brand is well-represented in many countries across the globe, including the US, Russia, Saudi Arabia, France, Japan, Australia, and Sweden. Online shops have also provide a way for people to buy lipton tea online.

Lipton products target the mass market and are generally positioned in the middle of the price spectrum for tea. Due to its size, Lipton is also a dominant player in tea expertise in the world. The company's Lipton Institute of Tea researches tea's various health and mental benefits, as well as tea growing, processing and tasting. Unilever/Lipton owns tea estates in Kenya and Tanzania, making it one of the few companies that is actively involved in the whole value chain of tea, from growing it to marketing it.

Expansions
Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties, both in leaf tea as well as ready-to-drink format. These include green teas, black flavoured teas, (herbal) infusions, Lipton Linea (a 'slimming tea') in Europe and Lipton Milk Tea in various Asian markets. Apart from Lipton Ice Tea, none of their products are available for retail in the UK. Here, only caterers are supplied (although there are several sites that allows people to buy lipton tea).

In a number of markets, including Japan, Russia and Australia, the company is advertising the benefits of theanine (which is naturally present in its teas), which is said to have psychoactive properties. Beginning in 2006, Lipton has served as title sponsor to Team Lipton, an elite women's professional road bicycle racing and triathlon team in the USA. To buy lipton tea, visit any online shops that provides these products.

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