Wireless Battle in the Philippines

Smart Communications, Globe Telecoms, and Sun Cellular are considered as the 3 major wireless telecommunication providers in the Philippines. For years, these three companies have provided Filipinos a way to stay connected with friends a loved ones. From a luxury item which is known for their highly valued service costs, Smart Communications, Globe Telecoms, as well as Sun Cellular are now known to offer cheaper service costs, thus providing services in a wider market. But before these three companies became competing rivals, there were only two of them, which is Smart Communications and Globe Telecoms.

Wireless Battle in the Philippines
Before, when wireless communications were first considered as luxury or for those that can afford it's service costs, Smart Communications and Globe Telecoms was the only companies competing to get the larger market in the Philippines. Smart Communications, being owned by the largest telecommunication service provider in the Philippines, PLDT, has always been one step ahead of Globe Telecoms. Both have been seen to provide the same cost of service, and both have been capable of providing quality services. This was until Cellular Mobile Philippine Phone Sun (formerly known as Digitel) was introduced into the market.

Although Sun Cellular provides cheaper cost of services than Smart Telecommunication and Globe Telecoms, people still didn't find it very useful, apparently because of its weak signal and large numbers of dead spots, which is very inconvenient for its costs. The company then decided to back-away from the fight scenes and plan a more successful way to draw the market to its cause. So what kind of planning did they did? There is no way that they can beat the two major companies on their own area, which is luxury service, with the unreliable service they still have.

After much planning, Cellular Mobile Philippine Phone Sun have finally come up with a service that is sure to provide Filipinos, particularly the lesser Filipinos, to get their money's worth. This service is the "24/7" UNLIMITED Call and Text service. This service provides a way for Filipinos to talk all they want and to text all they want on a cheaper value. Although its cost is the same as those with Smart Communications and Globe Telecoms', the difference is that this service provided UNLIMITED calling and SMS messaging.

Cellular Mobile Philippine Phone Sun gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans.

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