Promotional Materials for Wedding Fairs and Expos

Wedding fairs and expos can be overwhelming for visitors and soon to be brides. In a place where all the suppliers of wedding requirements are all located together, it can be challenging to market a suppliers' products and services. Suppliers need to devise creative ways to stand apart from the rest, particularly when they are side by side with their direct competitors. Another constraint to consider is a low marketing budget. If marketing resources cannot afford high-impact advertising on TV and radio, small print materials can prove to be an affordable and effective method of promotion. Materials such as brochures, business cards and flyers are still effective due to their direct and quick delivery of information needed by potential customers. Below are examples of small print materials and how they can be used.

Brochures-Brochures are still very popular mediums of promotion by wedding suppliers. They are affordable and easy to print in bulk orders. Online printing services offer wholesale printing of brochures using both offset printers and digital printers for smaller quantities. Offset printers can print a minimum of 500 pieces while digital printers can print a minimum of 100 brochures. In order to stand out, brochure designs today are customized by suppliers. Online printers enable customers to upload personalized designs on their website. As a result, brochures today can have various layouts and sizes apart from the standard 8.5x 12 inch, three-folded sizes.

Business cards-Business cards are still quite useful. They still work effectively for customers to contact suppliers easily. Business cards are handy, mobile materials that can carry essential information. Apart from the name and contact information, suppliers can take full advantage of both front and back sides of the business card. Suppliers can choose to print details about professional certifications and awards. Suppliers can include a list of successful weddings done including a website that shows complete images of past events to customers. Suppliers can use the back of their card to print a map to their store or place of business. Online printing companies can print cheap business cards at discounted prices or promos for bulk orders.

Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.