Nike "Air Force One" continued selling good in USA

Recently, the U.S. media revealed the Nike "Air Force One" shoes are the secret of enduring. Nike, Inc. in 1982 the "Air Force One," The market of sports shoes to wholesale nike shoes , sports shoes at the time technology industry is still very low. However, by virtue of their superior design, "Air Force One" is still regarded as a symbol of urban avant-garde.

Analysts pointed out that the "Air Force One," the sales of one billion U.S. dollars, profit margins as high as 70%, which is twice as similar other products. What is the force so that nearly a quarter of a century through the "Air Force One" has been popular? Nike is the secret operation of the market for talent means: Nike, Inc. made a vigorous promotion of a classic in the products at the same time, there is no alienation of young consumers; Nike to maintain the "Air Force One," the limited production of sports shoes, consumer eager demand; In addition, Nike also launched a series of collections for the "Air Force One," pocket-sized version of sneakers.

The last century 80's, first with Nike NBA basketball star Charles Barkley as "Air Force One" to open the market so that the "Air Force One," rapidly popular in the United States as the basketball court and the focus of the sports arena. And then, in order to create a mystery in the minds of consumers, Nike avoided the conventional market channels of marketing measures to limit the production of "Air Force One" sports shoes.

Nike about every two months on the new edition of a unique camouflage sneakers. Every time there are about 350,000 to 500,000 pairs of new shoes to all over the shop, 25 pairs of each limited to 30 pairs. Susquehanna consortium of investment banking analyst John Shanley said: "Nike has been limited production, it had been pent-up demand."

Analysts said the discount retailer is found to wholesale air force ones shoes, the next time will be allocated to reduce the share of sales or even zero. Retailers are also willing to cooperate with the company, after all, "Air Force One" is not only profitable but also to promote sales. Retailers to 85 U.S. dollars per pair of 100 U.S. dollars to the sale of the ordinary version of the original "Air Force One" sports shoes, and a well-known graffiti artists, such as Mr. Cartoon-designed collection of every version of sports shoes by as much as double the retail price of 180 U.S. dollars. In addition, the "Air Force One," Nike will pull the sales of other footwear products. Nike average "sell rate" (the first week of products sold in the situation) more than 20%, the industry's similar products "to sell rate" is 10%, while Nike's "Air Force One" is as high as 100%

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