Land Rover Partners With SIRIUS

Land Rover, the British all terrain vehicle manufacturer, and SIRIUS, “the best radio in radio”, jointly announced recently that they have formed a partnership to provide Land Rover vehicles with satellite radio as standard feature. Land Rover vehicles that will be equipped with the satellite radio are the flagship 2007 Range Rover and the Supercharged Range Rover Sport.

Aside from these two models which will come out of the factory already with the mentioned satellite radio, SIRIUS service will also be optional features for the all-new LR2 which will be hitting U.S. showrooms in the coming weeks.

Mel Karmazin, the SIRIUS’ Chief Executive Officer, has this to say about their partnership: “Land Rover has been a great partner in the growth of SIRIUS, and we are very pleased that they have decided to include SIRIUS radio as standard equipment on select vehicles. Now, more Land Rover drivers will be able to experience for themselves The Best Radio on Radio.” SIRIUS satellite radio offers commercial-free music round the clock. The company offers over 75 channels which allow subscribers to listen to talk shows, sports coverage, lifestyle and entertainment, and of course, also enjoy the different genres of music.

Land Rover is also ecstatic about the partnership with the satellite radio provider. Richard Beattie, the Executive Vice President of Marketing and Sales Land Rover North America, has this to say: “Land Rover is delighted to offer SIRIUS as a standard feature or a factory option on all of our vehicles in the U.S. We are dedicated to providing our customers with the very best in-vehicle experience and SIRIUS' unique programming is a tremendous feature to have available on our vehicles. Land Rover can take you anywhere and with SIRIUS you can listen to your radio wherever your Land Rover may take you.”

The newest edition of the Range Rover which will feature the satellite radio as standard feature has a slightly restyled front fascia and exhibits a slightly larger front bumper. Aside from this, minor adjustments are made involving other exterior features like the tail lights. The interior of the 2007 Range Rover is also slightly modified and you would notice that its hidden folding cup holder has been replaced.

Another redesign of the Range Rover involves the ignition switch which is now located at the dashboard next to the steering wheel. The emergency hand brake is upgraded with the 2007 model being electronically controlled. The redesigned Range Rover also sports a new engine in the form of Ford’s 3.6-liter V8 engine which can produce 272 horsepower and that is a significant improvement over the previous BMW 6-cylinder engine that has the capacity to produce 177 horsepower. The supercharged version of the 2007 Range Rover will feature an electronically controlled rear differential to adapt to more rugged terrains.

Joe Thompson is the owner of a successful auto body shop in Ferndale, California. This 38 year old is also a prolific writer, contributing automotive related articles to various publications.