The Three-Legged Sale

Lets talk about the three-legged sale. First you ask, what is it? Well those of you that are in sales have missed many opportunities to close a sale because that extra person or persons that came along with your prospect just has to throw in their two cents worth. The beginner will try to sell all three or four people and end up with none of them simply because their lack of experience has not allowed them to be proficient at controlling groups of people. I hear all of you veterans out there grinning because you think you know how to do it. Conventional wisdom tells you that if you can sell the leader you will sell the rest of them. That works SOMETIMES. What do you do if the leader isn’t interested in your product or already has something similar? Aha! Now comes the real artist.

“The Specialist” does not put himself in the position of hoping the leader wants the deal. Instead, what I do is find out is who the leader is and regardless of his interest level I make sure he becomes my new best friend. Now, either way I win! If he likes the product he will influence his friends to go along as well. That’s the easy situation. Where it gets complex is if the leader does not have an interest in your product regardless of the reason. If he has become my new best friend the effect will be exactly the same! He will influence the crowd on your behalf, just for a different reason.

So as you progress in your sales career start seeing more then just the sale. Again, go back to basics and practice closing everyone all the time. In other words, start making yourself a more likeable person by pointing out the good in others and building other’s self esteem. If you work on this concept you will find that making the sale will become secondary and you will feel much more rewarded in your career because besides having more sales then you can count, you will also feel a lot better about yourself. Isn’t that what a career should be about anyway, personal growth?

About the Author

“The Specialist” has over 38 years of sales, management and training experience! When one thinks of salespersons one usually thinks of the typical car, copy machine, pharmaceutical, business to business type sales persons. “The Specialist” has over 25 years of hard core door to door sales with no leads and no referrals and for 38 years has never had a guaranteed paycheck! “The Specialist” has interviewed over 250,000 people in the privacy of their home, has interviewed over 5,000 people for employment opportunities, group interviewed and sold literally tens of thousands of people, spoken at colleges and universities and has literally amassed millions upon millions of dollars in sales!



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