The Importance of Google for Seo Rankings

Building solid foundations and tracking your seo efforts


why Google is so important? Aren’t there hundreds, if not thousands, of search engines out there that need to be worried about? There are many other
search engines and search directories that exist, but Google is the most prominent, most used, and most important of them all. At the very least, it is the search engine you should focus your website promotion efforts on first.Without a doubt, Google is the largest and most used search engine in the world today. Google currently indexes over 3.3 billion Web pages (as well as PDF, Word, Excel and other files), over 425 million images, over 800 million Usenet (newsgroup) messages, and performs more than 300 million searches per day (as of September 2005).
Google also currently provides search results to other search engines and directories, notably Yahoo!, AOL, Netscape, Lycos, CompuServe, Earthlink, and AT&T Worldnet. This means a # 1 ranking on Google also mostly likely will land you a # 1 position on these partner sites as well! I say “likely” because the partner sites tend to blend their results a little bit so the rankings across the partners may not be exact.
With its partners included, Google is now responsible for powering over 76% of all search engine traffic to websites.

In addition, more people are spending time on Google searching for what they need than on any other search firm. If you also include Google’s two major search partners AOL and Youtube, this is a lot of time web surfers spend in just a few places.

Clearly then, Google is where you need to focus your website promotion efforts. After you have applied ethical seo techniques, have monitored your results, and then refined your efforts over several months time, you should start seeing dramatic results. As an aside, the other major search engines are starting to look for the same elements as Google. So if you get it right for Google, you have also gotten it right in general for all the other search engines!

Google, like other search engines, uses automated software to read, analyze, compare, and rank your web pages. So you need to know what elements and factors Google cares about, and how important these factors are in relation to each other.

Which means that visual elements of your website that may matter to you - like layout, color, animation, Flash, and other graphics are ignored by Google. The Google search engine is like a blind person reading a book in Braille - anything that is graphical, spatial, or visual in nature is simply not seen.
As such, you need to start thinking like the Google search engine.

In order to build a solid foundation for your website marketing plan, you need to be clear on the fundamentals of your business. No one wants to waste
time and money attempting to market in areas that do not target potential clients The very first thing you need to be clear on is: knowing exactly what business are you in. Ask yourself this question:What business am I in? The answer you give will most often be the same kind of answer you have given over and over in the past. It is the answer that defines the process you use to make money. For example, perhaps you sell groceries, bicycles, shoes or accounting services. Now think for a moment what you do, from the customer's point of view. This may be difficult so here are some examples:If you sell groceries, you are in the nutrition business because that is what customers are buying. If you sell bicycles, you are either in the transportation or the recreation business because these are the reasons people buy bicycles.From this considerations you will be able to begin the adventure of seo optimization of your website and tracking your seo efforts.

About the Author

Adopting the right search engine optimization technique (SEO) is still very important for online success.If you want to know more about seo firm you can get into the seo world quering the search engines on this matter and for the italian language websites Stefano Sandano shows to the people of his country posizionamento sito internet how to implement the right seo techniques.

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