RSS Latest | RSS Random

by Francis Lui
Having a guarantee boosts your sales. If you don't have a guarantee, you should strongly consider having one. Here's why...1. It takes away the risk from the prospect.Your prospect has worked hard for..

by Francis Lui
Prospects today are skeptical. Many of them have been fooled in the past and won't readily believe you. Some of them have been taken advantage of. If prospects are too skeptical of your product or..

by Francis Lui
After you've written your first draft, it's time to edit your copy. Here are 10 editing tips to improve your copy.1. Check the content.Look over your copy to check the content. Check for its persuasive..

by Francis Lui
When writing copy, a common mistake is writing in long paragraphs. The result is that when you look at the copy, you see big blocks of text. When the prospect sees the copy, he's thinking, "This looks..

by Francis Lui
Coming up with headline ideas can be difficult. But it doesn't have to be that way. You're going to read tips on how to come up with headline ideas and improve your headlines.First, write down as many..

by Hema74
1. You will learn how to write successful direct mail packages and ads step by stepThe way I learned to write direct response letters was slow, almost organic. I picked up a little knowledge at a time..

by w3bz
What is an essay? Essays are commonly tiny pieces of writings. For this reason wrapping all characteristic of a subject is relatively complicated in the territory of an essay. Essays have always been an..

by Francis Lui
When writing copy, one thing you must pay attention to is making it concise. To quote Strunk and White's book, The Elements of Style, it says, "Omit needless words." This applies to writing copy as well...

by dave1
Article marketing is successful on the World Wide Web through supply of information. With many new businesses plying on the Internet recently, competition has become stiff. It is indeed a challenge to..

by Francis Lui
You may have heard you should never talk about yourself in your copy. Many books have written about it. In fact, if there ever was a "copywriting bible," it'd be listed as one of the biggest "sins."..