8 strategies for turning your failing project into a winner!

8 strategies for turning your failing project into a winner!

Assuming you are already using strategies such as market research, sales letters web sites, e-mail marketing, PPC, ad testing, probes and you are STILL not getting the results you are looking for. Here are 8 strategies to start with to determine what you might have missed.

Strategy 1. Copy can always be improved!
This is often the last place my clients look when assessing the success of their project. Create compelling copy that focuses on people's emotions, then create a logical presentation that justifies their buying decisions.

Remember a conversion rate of 1% will be beaten every time by a 3% rate when selling similar priced products in the same markets.

Strategy 2 focus on what your visitors want to buy.
You may have a very well written site but if you are not focusing on the right buttons that make your visitors want to buy your product you may need to ask a different set of questions. You may need an additional probe campaign to find out directly what your visitors want. If they aren't buying, you may not have figured out what they want.

Strategy 3. take another look at your e-mail followup messages.
Do you have the correct sales/content mixture? You have to give your visitors enough content to keep them reading but if you give too much away they will not need your product. Your follow up message should be the appetizer to the main course, your product.

Strategy 4. Should you specialize your sales process?
You may need to look at your highest traffic generating keywords and create a niche site just for them. You focus your headline and copy just for those visitors. Contrary to popular belief the internet is NOT a general market. It is made up of thousands of smaller niche markets.. If your product is perfect for those markets be sure and include stories and testimonials that will resonate with them.

Strategy 5 Don't reinvent the wheel.

Find out what your competition is doing, what are their sales letters offering? what are their e-mail followups like? What about their price points and what else are they offering on the back end? See if you can emulate your competitions success.

Strategy 6 Focus on what IS working.
Which keywords are profitable and which ones are losing money? Keep running the ads that are working and lose the ones that are not. remember TEST TEST TEST.

Strategy 7. Find the right price for your offer.
Is your price to high or too low. Some product s do better with a higher price. This can be a difficult issue so you may have to test and test to get it right. What about payment options? could you break your offer up into 3 payments 5 payments?

Would a Trial offer work better where they get one month to try it out? This is a very popular approach and gives the consumer a feeling of dealing with a reputable company, after all why would you let them try it for 30 days if it was a crummy product?

Strategy 8 Some back-end offers make more than the initial offer.

If you have tried everything and you are still losing money you may be able to offer a back-end offer that creates additional revenue.