http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/writing/copywriting/setting-up-sales-generating-do-it-yourself-pages.html http://www.articletrader.com/writing/copywriting/setting-up-sales-generating-do-it-yourself-pages.html Tue, 16 Jun 2009 16:18:42 -0500
In today's economy, where auto and real estate sales are down, most people are focusing more on maintenance of their homes and cars rather than replacement. That means the do-it-yourself (DIY) market is seeing a surge as was reported recently in Internet Retailer magazine. What did the publication recommend?

One suggestion was for auto parts and home improvement / hardware store sites to ramp up the content on their pages to help DIYers do their projects right. But just how - exactly - do you create a page that assists others and generates sales?

Quality Content Is Key

First and foremost, give quality content. Don't halfway explain how to replace a broken window or the process for bleeding an air bubble from a brake line. DIYers need details. Give step-by-step instructions for whatever it is that you're describing. Never skimp.

Use Copy and Video Together

If you're delivering the material in writing, offer numbered steps or a checklist that your visitor can print off and refer to as he/she makes the repair/renovation. Include pictures when possible: they can be a vital part of ensuring your reader understands what you're talking about, especially if your reader is a novice.

Better yet, create a video your site visitors can watch and also offer a printable "notes" sheet and/or materials list that they can keep handy while working. I recommend breaking long videos into short segments, so your customers can watch the parts they want without having to repeat the entire 20-minute session on dishwasher installations from beginning to end.

Explain the Benefits

If you're selling a specific type or brand of item, explain why in your copy and/or video. For instance, "Using a 3/8" swivel ratchet with a deep-well socket will make your job easier because you won't have to strain to reach the nut."

Or, "I really prefer ABC brand ratchets because they last longer and can stand up to the stress needed to torque these bolts down."

Your Link to Profits

How do you turn these self-help pages into profit generators? Include links!

Link the items in your material list to the exact page on your site that offers that product for sale. In videos, make mention of specifically where on your site a viewer can find the items needed to complete the project. For example, instead of saying, "Check our site for the exact wrench you'll need," you should say, "Visit the hand tools page of our site and click 'wrenches' in the right sidebar to find the exact wrench you need."

Following these ideas will allow you to give your site visitors the information they need and also help yourself to some increased profits.



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Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/writing-a-dissertation.-2.html http://www.articletrader.com/writing/copywriting/writing-a-dissertation.-2.html Tue, 16 Jun 2009 09:07:58 -0500 To get help from online dissertation writing services is as easy as the answer, and it has become common practice among most students. Internet services, writing essay is often written, depending on your qualifications, and on this subject, which is suited to your attention. The whole thesis is written by professional authors and is a true cross-checking copy. This assistance is primarily a student, because they have different and creative essays, for which they must pay some reasonable amount as a fee. Specialist writers, working in a network of such sites have extensive knowledge and vast resources on any topic, and are capable enough to ensure that you really need.
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You get a few of these works online services that provide you with high quality work, and long before that time, in order to help you to check your abstract carefully. I choose online dissertation writing service can be very difficult, as some may simply print already published dissertation, and thus you may encounter with a great embarrassment to your colleagues and teachers. To select genuine online essay service you want to check on money back guarantee and plagiarism Free Report, the next important point is the selection of onlineservice services, which employs only well trained professionals who know all the facts on how to write a thesis. If you're happy with both of the conditions, then you can freely choose what to write theses online service, and start with your work. With the entire in mind, the student will no doubt get help to write your essay on the fine and get level with advanced degrees. These networks are writing theses services not only provide you with impeccable dissertation, but also give you a firm support in the event of any arguments that may arise during the course. To get the power and creativity are well studied in the dissertation a few dollars, and your treasure trove.

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Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/guide-to-copywriting-creating-good-copywriting-with-the-objective-of-conversion.html http://www.articletrader.com/writing/copywriting/guide-to-copywriting-creating-good-copywriting-with-the-objective-of-conversion.html Mon, 15 Jun 2009 01:44:54 -0500
Once a user is accustomed with the process of using statistics and analytics for research and guiding his or her efforts, it is time for them to learn about building up customized procedures for effective copywriting. In fact, to achieve the objective of conversion of potential into real and traffic generation to your website on the web, good copywriting is essential. Therefore it would be good for you learning about the best copywriting methods.

Persuading potential customers to become real customers

As the webmaster you might not have left out any effort to bring up the targeted audience to your website. However people visiting your website are not enough. This might result in higher traffic generation for your site but such traffic will not mean much unless at least some of them are converted to real customers instead of continuing to be just the potential and targeted ones. Your tasks therefore are cut out at informing the people who visits your website and persuade them to become customers instead of the temporary visitor to your site.

One has to accept that turning a visitor into a customer or potential customer in to real one is not the easiest of the tasks. One of the best available methods for accomplishment of the tasks is creation of relevant and qualitative content and placing them on your website. You must create one of the widest networks for the purpose without overreaching the customer base. The goal is set out for you. A message has to be conveyed to the potential customers using words. However there will be no exclusive person to whom such messages shall be given. The outcome should be turning them into your new as well as loyal customers widening your customer database considerably.

Web is full of experts who are well conversant with all the tricks of the trade of copying and conversion. At the same time there are many in the local market as well whom you can approach in flesh and blood forms leaving aside the virtual environment of the web. Most of them will give you qualitative and useful ideas. However the real life ideas are mostly better as you can directly interact with the provider. Such ideas are mostly better than the virtual presentations and information online. Body language, eye contact and gestures are the important aspects that distinguish the real encounter from the virtual and the good salesperson accomplishes his given tasks in the stores using these processes. Just as their task is to turn the visitor into a buyer, it is the task of the online contacts to convert the visitors into real time buyers.

Motivations to turn visitors into buyers

Persuading and motivating the visitors to your website and turning them into real buyers are the end objective whether you write contents or publish articles. You are like the salesman who writes copies and not the copywriter who are trying to make sales. Your target for pursuance is the readers who visit your site in search of some product or services that you are promoting. Convincing the reader or visitor that your services or products are one of the best if not the best around is what you will try to achieve with your writings. Catering to their emotional and physical requirements and desires you will have to motivate them to follow up as you desire. The result would be migration from information to real sell. All along the target remains unaltered; to motivate the end users.

Commencement of your writings should be preceded by a comprehensive preparation system. You have to get in the right frame of the mind to begin with. Once this is accomplished you must arm yourself adequately with the right devices for all purposes. Keep at hand your dictionary and thesaurus ready and of course a cup of tea or coffee as stimulant during the work. You have to go with some strategic thinking while going through the construction of the project. A lot of brainwork and hard work will be required for the purpose and all these accessories will come up handy for you.

When you Start Writing

Writing qualitative and relevant content is no child's play. You just cannot expect the cold and clever things to come to your mind. For small things like jokes, slogans or sketches they could do and you could just dash to write it but not with the contents that you hope would attract the visitors. You have to carry out a lot of research and experiments and have to define the products in very straightforward manner. Once you come up to some viable solutions for what you are searching, you must come up with the communication in a clean and quick fashion to tell your customers exactly the message you wish to convey them.

It is necessary for you to learn about the product or the services you are trying to promote by your writing. Without such knowledge writing could be fatal to your project. At the same time always try to put yourself in the shoes of the end users, think like them and evaluate the item like the customer. Surfing the nets for such evaluative writings could be very useful. The net is full of such writings where the evaluator has identified himself with the ultimate customer.

Another most important aspect is properly positioning the product. It could be done both broadly as well as narrowly. The broadness or narrowness is relative and similar in nature. You have to clearly outline the reasons why the customer should consider your products or services better than others in the market. This will perfectly help you in assessing the requirements and defining the particular target markets. Thinking in strategic manner will help you position your target market planning will help you to use some tailor make styles. Nature of the target audience is most important for you. They could be businessmen, students, academicians, engineers, doctors, social reformers, or even some 60+ seniors and even the fashion conscious women. Just think in terms of demographics as well as their specific needs.

Preparation for Writing

Going through the steps could result in your developing marketing strategies that could augur well for your project. When you base your strategies on the knowledge about the target demographics, you should be empowered to determine the use of exact method that would give you the success. Whether it would be the informational method or the assumptive method depends on your requirements and environment in which you work. In addition you could think of combining a few tactics to ensure that the customized hybrid pattern is developed that leads you on the path of success. Trying a series of divergent sequences could also help but the process would be difficult and time consuming.

Most difficult decision for you would be determination of the precise length of the copy. Using unnecessary text and fluffy works are not welcome. People detest wasting time. Your contents should be to the point and practical. Limiting the contents to exactly what is required is the art of marketing. So if it is 1000 words you need then the article should be around that length with 5% grace meaning it could be in the range of 950-1050 words. Your intelligence and mastery over the subject is appropriately conveyed when you give such to the point and precise contents on the web. You earn the reputation of a trusted and reliable website in the process; very important for traffic generation. And do not forget updating your contents regularly. No one will favor outdated and stale contents.

Reaching the mind of the people is what you aim at but not by confusing them. You wish to reach their head through their heart. Since every action has some emotional mode at some levels or other; your contact with viewers and readers is very important, a safe way of converting them into ultimate buyers.

The Testing time - Writing the Contents

It is never good to forget that you wish to achieve your goal through persuading and motivating. So the contents are no ads for the newspaper or journal or a particular essay for a group of people. Your contents have to be natural, unbiased, and written in simple and clear terms. Use of jargons and ornamental language could make your writing look outwardly impressive but they will never impress the actual user. Writing in passive voice may not help very much either. Use of active voice in an interactive and communicating way could be the best choice for you. Do not get bogged down in details. Simple references can also make good the requirement.

At the same time it would pay remaining honest. Making false claims or distorting facts to advantages are both unacceptable. Always try to state demonstrative facts instead of just beating your drum. Avoid generalization. For instance you should not quote that your air compressors work best with the AC machines all over the world but tell that it works well with Samsung, L.G, Mark and such other air conditioners.

Move in single direction

Moving in multiple directions would confuse your viewers and bring up no results for you. Therefore it is imperative for you to move in one direction. The contents should be chronological and linked well with each other. In that way it would be possible for you to reach the exact conclusion. Do not refer back clumsily to some preceding paragraph or repeat the points. If repetition is indispensable just quote the content or sentence required to explain it or refer it. Remember to move in one direction always and take your readers along with you.

At the same time there is no need hesitating to repeat your own. It is not only the easiest but also the most direct method of getting readers to remember the things or facts you wish them to remember. Good and repeatable points for selling can be taken up and couched or presented on different ways just to drive home the point. Reaching easily the minds of the people from different angles promoting the same aspect you can derive an emotional connection that is rare in the world to day.

Quality and clarity of the content is important

Content writing is an art and it is all about avoiding the long and complicated sentence structures. Avoid as far as practicable the semi colon, double dash and parentheses marks. In contrast if your contests are written using simple sentences that are nice and direct and only use the comma and period for punctuation, they will be the best you have. Write in a normal and fluent way. Do not try to be too humoristic or too dry and academic. You might also come out as the disingenuous writer on the web if you try too much tactics.

Your message should have depth. It does not mean only editing. Sometimes the design could be challenge in your writing and at times the content could take the driver's seat. However your designs should not supersede your writing or make conveying your message difficult. Your pages should grab the attention of the reader and not divert them. Too much graphics or use of editorial techniques could result in the reader getting confused, bored, or disturbed thereby defeating your objective of grabbing their attention through your writing. Moreover, well drafted writing can easily grab their attention like any well defined image.

Converting interest into action

Basic objective of using any of the methods is to move your reader on your chosen path. When you have their attention it is necessary to deliver on promise. However self restraint is essential. You cannot just go ahead of yourself and drive into your product or business or autobiography. People who are viewing your site will not be interested in all these. You can help their current interest and their interest normally revolves round themselves.

The next step will be motivating the readers to take necessary action as desired. Giving the facts and describing the features, one has to concentrate in deciding the personal benefits. Such benefits should be both practical as well as emotional. Readers will seek reasons to buy your products or procure your services. If it saves them money then you must come out clearly with that. You have to be specific about such benefits. On the other hand if the benefits are just feeling in a certain way then say so as well. Saving money and time will be practical as well as emotional requirements for you. If your customers feel that their emotional needs are fulfilled they will come up with their views free. However when you promote your products or services, do it in a very regular manner without use of the vocabularies like mega, super and incredible.

Initiating Action

Leading the readers through a brief yet very useful journey you have to clearly tell them what to expect and what will be for them when they reach the destination. It could be a link, a buy button, or the newsletter promoting the product or services or any such things. Making the call for action very prominent is the key to your success. Don't ever distract visitors who wish to become your buyers.

Wait! Your writing is not over yet. A few editing here and there and some revisions could really result well for your requirements. Keeping your tone consistent just try these few corrections would be very useful especially when you are having a large website or writing the materials over days. Slow and steady always wins the race and a last minute check up will always benefit you removing few vital mistakes that could have adversely affected the minds of your reader.

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Tischenko Irina is one of the top rated Copywriter and Search Engine Optimization expert on most of outsourcing portals. She is ready to write for you on any topics under this holy sun. Please visit http://www.bluebirdwritingservices.com for all your outsourcing needs.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/ebay-ebook-success-effectively-using-your-about-me-page.html http://www.articletrader.com/writing/copywriting/ebay-ebook-success-effectively-using-your-about-me-page.html Thu, 11 Jun 2009 03:18:12 -0500 In my last article I discussed various promotion strategies for your eBay store one of which was using your eBay About Me Page. Your About Me Page is one of the best ways to promote yourself on eBay. It allows you much more freedom than other eBay pages and there is a link to it beside your eBay User ID so every time you buy an item, place a bid etc, people may click on it. Despite this it is one of the most underutilised pages for the majority of ebook sellers. In this article I will discuss how you should be using your eBay About Me Page to effectively promote your eBay store:
http://www.ebookslover.com
1) Describe yourself and your Ebook Business:- At the top of the page you should describe yourself and your ebook business. Say a little about yourself, how you got into selling on eBay, and what you sell. Also say why people should buy from you instead of the competition. Examples could be that your eBay store is updated every week, your prices are low etc.

2) Link to your Feedback:- To prove that you are a trusted seller you should link to your feedback rating from your About Me page. Just include a simple sentence like "Click Here to view my feedback."

3) Provide a Contact Address:- Buyers viewing your About Me page may want to ask more questions so it is only logical that you provide a contact address. Make it clickable for maximum ease to the customer. For example "You can contact me at any time at: sales@theebookcavern.co.uk."

4) Provide a direct link back to your eBay Store:- Not all the visitors to your About Me page will have found it through your eBay store. Some may not even be aware that you own an eBay store. The only way to make sure that everyone viewing your About Me page knows that you have an eBay store is to provide a clickable link to it. For example "Click Here to visit my eBay store."
http://www.onlinemoneylover.com
5) Other Links:- If you have a specific auction which you want to promote, or a specific page you want to link to then do it here. For example "You can visit my super duper auction by Clicking Here."

If you follow the steps in this article then you should be well on your way to maximising the effectiveness of your eBay About Me page. Many customers will use your About Me page to assess whether to buy from you so it's essential that yours is effective. Till next time good luck with your ebook sales and take care!!!


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/writing-narrative-essay-can-be-simple-and-easy-can-be-simple-and-easy.html http://www.articletrader.com/writing/copywriting/writing-narrative-essay-can-be-simple-and-easy-can-be-simple-and-easy.html Thu, 11 Jun 2009 03:13:48 -0500


Even the steps in writing narrative essay are simple and easy. First, you must choose from your experiences. Which of these is the most important? If you have already decided what experience will be the focus of your essay, try to figure out why it is important for you to write it. Then give yourself a very good deal of time to remember the significant details and event in that experience. You can write it on a piece of paper in order for you to have it chronologically arranged. Do not put too much pressure on yourself in remembering that certain experience.


You do not need to think of all the events that have happened during that time, just the relevant ones that will help to build your essay. Your narrative will need an outline for its basic parts. This will also be of help in writing each of your narrative's part. Instead of just describing what happened during that time to your readers, it is highly encouraged that you use distinct and powerful descriptions to let your readers reanimate the experience. Remember that a narrative essay lets your reader's imagination work.


Try also to put yourself as one of the readers who does not have any other information about the experience. Determine if the details you have included in your essay are already enough to make your readers feel the same way you feel when you have experienced that certain event. Small details should be considered first before deciding to put it or not in your essay. These small things may seem unimportant but the readers may find it necessary to include in the article. Just like other essays, narrative essay is basically composed of an introduction, body and conclusion.


The introduction should contain the establishment of the experience and convey its importance. This is the point where you have to make the experience interesting and make your readers understand its significance and continue to read the whole essay. It is also an effective technique to introduce your essay by going directly to your narrative. By doing this, you allow your reader to know first the story and then connect its significance at the end. The body of your essay always composes the whole story. It is where the complete event can be found. In concluding your narrative, it must have the ability to let your readers derive their comment on your essay.



As one of the significant things to do after writing narrative essay, you must allot some moment for you to proofread your work. Check if your style in writing is effective in recreating the experience for your readers. This also serves as a review for punctuation mark errors and misspelled words. You will also identify in this manner if there are details that decentralize your narrative's focus which will enhance your effectiveness in writing narrative essay.

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Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/copywriting-guide-guide-to-search-engine-optimized-copywriting.html http://www.articletrader.com/writing/copywriting/copywriting-guide-guide-to-search-engine-optimized-copywriting.html Thu, 11 Jun 2009 01:27:28 -0500
Writing for publication is undoubtedly the greatest challenge on the nets. The rest of the verbiage also presents seemingly a task that is not only difficult to accomplish but also requires proper application of your mind. Web professionals and webmasters understand going through the ever improving metrics as well as the analytics that some of the articles as well as specific kinds of tasks assigned through them. Fro the purpose of publicity undoubtedly the writing is the best media.

You should also appreciate clearly the writing for publication also means setting up targets and hitting the same point blank. It does not mean crafting some follow up action or just creating some clever writings or rhymes for the purpose. It also does not mean that you will write some stories and float them on the net. In fact such stories and rhymes together constitute hardly 15% of the web writing. Thus it is quite clear that the dominance of non-fiction on the net is quite amazing and overwhelming. After all 85% is no joke. Good news for it is that this 85% are the contents that distribute knowledge over the nets for the entire world.

Basic objectives of writing for publication
Multiple reasons contribute towards the process of writing for publication. Whatever be your motivation, the reader is served pretty well with the educative contents on the nets. Many people write such publication contents in order to promote their business, products or services on the net. Sometimes their objective is to establish the identity of the concerned firm that has come up with the products or services. At other times they promote them acting as one of the leading experts in any of the educative or creative areas.

Creating your own domains will be quite easy effort for you and you can lead them with a number of great articles. You can also load the articles with authority of knowledge that you might have acquired over the years. There is also a positive side of the creative efforts. When you create and position your own sites as one of the informational avenues for promoting your own industries and enterprises. However there is a downside of this effort as well. Writing for one's own side could be considered negatively by many people who may consider that you are blowing your own horn. This is not appreciated by many and they may not believe what you have to say despite the fact the contents are most impartial, objective and very well written.

If you can place the articles for publicity on some popular blog like the E-zine or Articlebase then you will attain some considerable standards that will give you good recognition on the web. It will also generate certain amount of respect for you. Similar results could also be obtained through publications in the magazines. However the same writings or articles could be great booster for your web promotion or for promoting your products or services. In this way you not only avoid beating your own bugle but also get a lot of real qualitative publicity.

It is also important to maintain the reputation. Investigating the sites that ask you to post your articles would be good step in this regard. You can avoid those sites that do not have good contents since they are unlikely to be visited by many people on the web. Rather go for the sites with good content and post your article there. People wish to have good information and they will only favor quality contents on the web during their search.

Maintain your Distinction
It is necessary to maintain your distinctive features. Basic objective for writing publicity oriented web content that should be informative and entertaining. At the same time the contents should be task oriented and also clear. It is also necessary that the contents remain useful for the demography. If you can really come up with good and focused contents, search engines are likely to give you page ranking automatically. You can be serving niche audience and if they get high levels of satisfaction from your contents it will be real boost for your publicity purposes.

Normally an article that is loaded with relevant information will draw the attention of the people to it and they will automatically link to it. This will help your article to go up and secure the higher position on natural listings. You must consistently write helpful and informative articles. Effects of these citations will not only add up but will multiply as well. However such things will only happen if your focus as well as goal for reaching and affecting the target group is perfect. Such perfection should also be irrespective of the size of the target group if your contents are well written and loaded with concise and usable information.

Confusing creative writing with fiction is a misnomer. Requirements of creativity are much greater and intense when someone tries to write non-fiction contents. Simple research does not help you to create quality contents. In fact you get involved in the process and study, research and analyze the requirements from all aspects and from all the possible angles. In the process you will find out how it works and put back the relevant contents in your own way and using your own language and ideas. Knowing the subjects on which you are writing is the first step towards writing the quality contents on the web.

Accessing the reader
Simply knowing well about the subject matter will not help. It is absolutely necessary for you to realize the view points of the reader perfectly. In addition you have to use the language that your reader understands perfectly. Not only the content but its tone is equally important. If the reader is motivated and eager for learning he or she may not like condensing the content. They will rather settle for somewhat elaborative descriptions. At the same time they do not like to be talked about or scolded either.

Mastering the vocabulary that the viewer or reader clearly appreciates and selecting such words that would really motivate them are the goals of writing publication articles. Intriguing language has its own affects and as the reader reads more, the words and concepts that soak your brain will be like the sponge absorbing the water. Emotional buying response is something your desire to evoke and for accomplishment of this particular goal you have to use language that the reader understands and are emotionally connected to; their native language.

Feeling of oneness with the reader would be the best benefits that you can derive. It will give a feeling of approaching the subject together. It is undoubtedly one of the most powerful methods of getting the reader involved and invested in the article. You can also lead them without any apparent show to the desired conclusion.

At the time of writing you will encounter the requirements for writing multiple articles of different types for divergent subjects. This, despite your well known style, can achieve divergent goals as well. Such goals will be achieved at different levels. For instance writing for fun would be light and entertaining and writing for education would be something completely different. Don't bother for a boring and unwarranted introduction. Instead, jump straight on to the subject. At the same time remaining informative would not be just a bonus for the reader but should be the very foundation of your quality writing.

Reaching the Ultimate
Just like all other projects you will also have an ultimate goal to achieve while writing for publication. Your aim is to transform the ideas of your readers. The reader would feel the process to be a journey reaching the natural conclusion in the most convincing manner. Temptation will be there but you should not divert from your set goal and never try confusing manners. Piling upon words with the cheap varieties would be something that should be completely avoided. Your article should be concise and informative in a natural and fluent manner and not merely a list of facts.

Persuasive efforts will always be necessary while writing for publication. A combination of art and craft, your article will require creativity, skill, and qualitative competence at the same time. Words should not be mere words and fit to the place like tailor made. Overall effect and the meaning of the article should be pin pointed to drive home the point perfectly. It is one of the great arts to be able to say a lot through a little. Even if the article is long if it is not repetitive and concise it will register a good impression in the minds of the reader. It is also important to read and examine the feedbacks that come on your writing. Reader reaction would determine whether you are a success or you are a flop. However writing regularly will obviously make you a better writer. It is a process and a tool and not a product.

Tips for the non-writers
When you are not writing for yourself, accessing such writers who would be working for you and examining their output will be very good for you and your firm. You pay the writer and the article will come out with your name on it. Do not pay for inferior quality. As you are paying, you are entitled for good quality as well.

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Tischenko Irina is one of the top rated Copywriter and Search Engine Optimization expert on most of outsourcing portals. She is ready to write for you on any topics under this holy sun. Please visit http://www.bluebirdwritingservices.com for all your outsourcing needs.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/writing-persuasive-essays-the-right-away.html http://www.articletrader.com/writing/copywriting/writing-persuasive-essays-the-right-away.html Wed, 10 Jun 2009 11:17:51 -0500

Writing persuasive essays, like any other essays, has a format that the writer has to adhere into. Among the details to be considered, making sure that the topic sentence is not a fact, is the most important. Facts, for all we know, are not debatable since they are already proven. Also, one of the characteristics of this essay is, it should have two or more sides in order for a debate to take place. Constructing the topic sentence is crucial since it directs the reader together with the writer's logic into the conclusion that the writer wanted the reader to agree with.


In the same introductory paragraph, provide the three best proof why should the reader support the given argument. These proofs will serve as the remainder of the first paragraph that will be discussed in the remaining supporting paragraphs. Evidences, examples and statistics are all stated in the body of the essay reinforcing the writer's claim. Each information should be discussed clearly, avoiding usage of wordy and complex sentences. As much as possible, the article should be written with simple and easy to understand statements.


Readers may have a hard time to figure out what the argument is really about and where it is leading to. Facts, of course, are now acceptable in this part of the article since it should persuade the reader. Transitions are used to allow the reader follow the presentation. When the writer arrives in concluding the essay, reiteration of the topic and the strongest evidence is essential.


It must always be remembered that the conclusion serves as the last opportunity to persuade the reader and it is where the reader will decide whether to agree with the writer or not. The conclusion, also, must not contain any introduction of new materials. Making such introduction may confuse the reader in accepting the proposed idea and, probably, might disagree with the article since there is another argument again, making the writer's proposal not that convincing.


Compared to composing narrative essays, writing persuasive essays involves the avoidance of having the so-called personal tone. Though the course comes from the writer's point of view, it is composed, except the topic sentence, and supported with facts. The writer's personal attachment with the essay ends in choosing the subject to argue with and the rest are based on facts. To keep from making personal essays, usage of personal pronouns is discouraged.

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Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/copywriters-and-clients-direct-marketing.html http://www.articletrader.com/writing/copywriting/copywriters-and-clients-direct-marketing.html Tue, 09 Jun 2009 14:17:21 -0500 Not in that way!
By that I mean I like to be part of the whole process. I want to understand what they are doing, why they are doing it that way, who they are targeting and why. Only by having access to that type of information can our relationship be truly effective.
Think for a moment - picture a scenario in which you run a busy kitchen. Business is booming and you need to bring in a new chef. On Thursday evening he arrives all ready to work. But rather than discuss with you how the kitchen works, what is on the menu etc., he goes off and does his own thing - the result? CHAOS.
In the freelance copywriting world your ingredients for a successful direct marketing campaign are:
A great list
A fantastic offer
Superbly crafted copy
Now if you come to the party without having any input into the first two requirements, the likelihood of the campaign being successful is low.
If the list is wrong, old or a bit dusty you probably won't be targeting the right people so the campaign will fail.
If the marketing department of your client put the offer together in a rush or without really thinking through what is important, the campaign will fail.
If you write the greatest copy ever seen but the list is wrong or the offer is poor, the campaign will fail.
So what it comes down to is this, no matter how great your copywriting, if you don't have input into all aspects of the campaign, you are running the risk of it going Pete Tong.
To maximise your chances of success - get access to the list, work with the marketing team to ensure the offer is top notch, write fabulous copy and finally stick around and find out what happens.
If the return is not as expect, find out why. Work with your client, review the whole process and find the weak link. Direct mail campaigns are not guaranteed and there can be a lot of factors that will affect the outcome (your target audience, your tone, the time the campaign was sent out, how it was sent out, what your client was looking to achieve...)
Clients remember - a freelance copywriter should always be seen as an extension to your team not an optional extra. Use their knowledge and experience to give your campaign the best possible chance for success.


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Sally Ormond is a freelance copywriter.

She works with companies from all industries to help them save time and money while gaining more targeted traffic, higher sales and a higher market profile.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/writing-narrative-essays-should-be-a-relaxing-task.html http://www.articletrader.com/writing/copywriting/writing-narrative-essays-should-be-a-relaxing-task.html Sat, 06 Jun 2009 00:13:18 -0500

The most important element in writing narrative essays is the story it should contain. This kind of essay is similar to storytelling, except that it is written. When the writer have already decided what topic would be narrated, the introduction should follow. It must be an interesting introductory paragraph that will excite the readers and, at the same time, would determine what kind of narrative essay it is. Inclusion of anecdotes is strongly recommended since the essay is a story. It is alright to add dialogues as long as the punctuations are correct and is not used excessively.


The topic chosen should be suggestive for the reader to reflect on the essay's point. Words used in writing the essay should indicate a lively and new style of writing. It means that cliches should be avoided. The writer must find an interesting and new way of writing the chosen issue. Always remember the basic part of a story because it will be applied in creating the essay. After the introduction, there would be the body of the essay equivalent to the body of the story.


Similar with stories, essays in this format also have the climax and denouement. Climax in the essay is where everything is revealed and the reader's excitement is awaken. The denouement, on the other hand, is the conclusion of the essay. It is where reasons why such thing had happened will be located. It is a wrap-up for the story. This part also have the point of the essay which the reader must know and understand. It is where the message of the essay is stated for the reader to think of.


Unlike in other essays, writing narrative essays allow the writer to use a first person point of view since it is based on personal experiences. It allows the writer and the reader to have an intimate conversation. Aside from it, it also makes the reader to be an active agent. Creativity also captures the reader's attention. It is not only the first and last paragraph that should be developed to become interesting.


Every paragraph that composes the essay should retain an interesting status in order for the reader to finish it and will not be bored of the stories included in the essay. Since it is similar with a story, the essay should be written in an organize manner. After creating the concluding paragraph, review the finished article and look for uncertain descriptions and think of other words that is more suitable to use.


Remember that choosing the right words make the essay more credible and easier to understand since the writer and the reader share the common meaning of words. This is done to make sure that the story has a good concluding paragraph that contains the true message of the story.

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Source: http://www.articletrader.com ]]> http://www.articletrader.com/writing/copywriting/25-idea-generators-for-writing-ppc-ads.html http://www.articletrader.com/writing/copywriting/25-idea-generators-for-writing-ppc-ads.html Thu, 04 Jun 2009 09:43:05 -0500
"I feel like I'm in a rut." "I don't know where to start." "I've written about everything there is to write about." If you can relate to these comments, you're not alone. Many company marketers and copywriters suffer from writer's block when it comes to PPC ads. Here are 25 great writing opportunities.

Ecommerce

1. Category Sales - Something like "all outdoor furniture 50% off until 1/31."

2. Product Sales - Along the lines of "every monogrammed tote bag 25% off."

3. Rebates - "$100 Rebate on Wireless Printers"

4. Coupons - Offer coupons for use on an immediate sale or use coupons as an incentive to get visitors to sign up for your mailing list.

5. Free Shipping - Always a winner online.

6. Holiday Sales - President's Day, Valentine's Day… heck, Groundhog Day can bring extra visitors to your site if you offer a sale.

7. Combos - Buy 1 of these and 1 of those and get a discount. A cordless drill and flashlight. A pair of shoes and handbag. Ice cream and cookies… it works for anything.

8. Buy One, Get One - Get one free, get one at half off, get credit toward a future purchase, etc.

9. New Products - Bring attention to new product additions by announcing them with PPC ads.

10. Seasonal Twists - "Women's spring pants." "Great summer markdowns." "Your favorite fall fashions."

Buying Stages

11. Need Recognition - "Time for a new lawnmower?" "Computer running slow?"

12. Information Search - "Search for __________." "Scientific data on ________."

13. Comparison / Evaluation - "Read reviews on plasma TVs." "Compare flat screen TVs."

14. Decision - "Buy netbooks at 30% off." "Best-selling netbooks on sale."

Proof of Performance

15. Statistics - "92% Felt Relief in 7 Days"

16. Case Studies - Offer case studies that focus on the results your clients experienced from using your services/products.

17. Research Results - "88% Recovered in 24 Hours."

18. Proof of Performance - Highlight anything that shows clients/shoppers know you can back up what you claim. Customer-generated reviews, testimonials, analytics, etc.

Differentiation

19. Exclusive Products/Services - Anything you have that they don't should be mentioned.

20. Rarely Found Products/Services - Anything you have that most others don't should also be mentioned.

21. Specialties - Are you a marketing agency that specializes in email marketing? Say so!

Lead Generation

22. Size - "Largest agency in the U.S." "More partners than any other firm."

23. End Results - "Improve your ROI by 22%."

24. Preferred Clients - "Small business CPA" or "Marketing for Major Corps."

25. Freebie - A free white paper, consultation or case study for those who respond.



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If you can't get them to click your PPC ads, your whole campaign is finished before it starts. Learn the easy methods for writing PPC ads that get clicked at http://www.writeppcads.com. © 2009, All Rights Reserved




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