The Importance of Unique Copy on Your Real Estate Website

A lot of real estate agents think that the Copy/Paste function on their browser is an easy way to fill their pages with good copy. Google has been heralding its disapprobation with replicated prose and the very basic reality that people aren't impressed with repeated text, especially when it's obvious that a large number of websites are cribbing off of the same document. Despite these facts, it seems that many agents and brokers have no clue about using original content on their website to market their business.

While you might want to rank high on search engines, this should not be your primary goal. Your first responsibility is to make your web copy readable and relevant to the human reader. It is the real estate buyer or seller you want to attract, not Google. Google doesn't want to buy your house, but John or Jane Doe might be persuaded to if you give them the right information and convince them that you are the right person to guide them through the narrow alleyways of a real estate transaction.

People today have more access to knowledge than at any other time in history. They are suspicious of advertising and suffer from a surfeit of ads jumping up and down to get their attention. They have developed radar for copy that looks like an attempt to get their attention for attention's sake instead of giving them actual information.

The Internet gives your prospective clients the power to head off right away from pages they don't want to look at any more, which gives you only seconds to capture and keep their attention. While an attractive layout and stunning graphics can attract attention, it is valuable information that keeps it. And it is unique information or, at least, information that is written in an engaging style which tells the prospective client something new, interesting or informative that keeps them on your site. 

The reason that you should aim to rank high with readers before search engines is that major engines, like Google, are constantly changing the behavior of the programs they use to evaluate and rank pages to mimic the goals and needs of the search engine user. Link exchange programs don’t work anymore and filling your pages with carefully concealed dictionaries of words only makes Google rank you lower. There is no ‘get-rank-quick’ strategy other than genuine information, written in your own voice or, at least, the voice of someone who knows what he or she is about.

Don’t be satisfied with a fancy website and stolen words. Get strong, unique copy on your website and see how it benefits both your clients and you. Unique copy that targets what people are looking for is the key to ranking higher, both on the Internet and in potential clients’ eyes.

Illustrated Properties is a Jupiter real estate company with professional, effective services to help you succeed in the local market. Visit TedSoldIt.com for information on local neighborhoods like Hobe Sound real estate, and to see listings of homes for sale.