Writing an Ezine for long term profit

This article provides some useful tips on how to write an interesting ezine or electronic magazine that interested people will not only subscribe to but also stay subscribed. It can often be easy to get subscribers but can be quite difficult to stop them unsubscribing.
The key elements to keeping the readers interest are to focus on “what’s in it for me”, i.e. the subscriber. This should be the topic that they are interested in, i.e. why they subscribed in the first place. This could be a direct response to an advertisement in which case you already know what they are interested in. Alternatively it could be an indirect response e.g. where they have either bought a product or downloaded a free product. In this case you know that they are interested in that particular topic so you can write about it or a related topic.
Make sure that the information that you write about is useful and just doesn’t contain filler. It has to have something in it for the reader that has perceived value to them.
It is useful to write on the topic but on a quirky matter, i.e. choose an aspect that is not normally considered. Add value to the person’s knowledge so that they say “oh, I didn’t know that. How interesting!”. What this means is that they are more likely to read your next article and potentially even pass on your article to someone else. They will take action, which is why you are writing the ezine in the first place. If you are running out of material look at PLR or Private Label Right material or even just do a Google search on the topic.
Another aspect is to write something personal about you. People are always interested in the human story – it helps them to fit themselves in the picture. It doesn’t matter if you are writing about how you failed. It’s a lesson that you learned and one that they can also learn from. Humor always helps “I won’t be doing that again!”.
Don’t try to overload the reader. If the material that you are writing about takes a couple of days to absorb and take action on, then write every couple of days. If it means that daily feedback is required, then you may need to write on a daily basis even if the material doesn’t run into pages and pages. Sometimes the nature of the material does mean a weekly or even a monthly newsletter.
You can refer to material in previous newsletters to demonstrate the value that you are providing but ensure that there is a means of accessing it if that is likely to be required. Don’t automatically assume that they have stored it in a logical place on their hard drive.
What I have provided is a series of hints on how to write your newsletter. The key is to ensure that it is relevant to the target audience, i.e. what’s in it for me?

Ron Skruzny is a webmaster of a number of sites including http://www.criticalmass.biz He has written a book on Private Label Rights (PLR for Profit) which is available for free from his resource page at